The flip

We flipped the Iconic Golden Arches on International Women's Day to celebrate the millions of women who chose McDonald's to be a part of their story.

6 Cannes Lions | 6 D&AD Pencils | 12 One Show Pencils | 6 ADC Cubes | 6 Clios | 3 LIA | 7 Addys | 1 Webby Award | 1 Proud Mom

 

PATRICIA WILLIAMS

We told the story of  Patricia Williams, an owner operator/badass who runs 18 McDonald's Restaurants alongside her two daughters.

 

outdoor

One 'W', Billions of impressions, thousands of selfies & two minor car accidents.

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packaging

In 100 female owned and operated restaurants across the country, we flipped the arches on packaging and uniforms.

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The flipped arches were noticed around the world, gaining over 1.6 billion impressions in just 24 hours.

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