We flipped the Iconic Golden Arches on International Women's Day to celebrate the millions of women who chose McDonald's to be a part of their story.
6 Cannes Lions | 6 D&AD Pencils | 12 One Show Pencils | 6 ADC Cubes | 6 Clios | 3 LIA | 7 Addy’s | 1 Webby Award | 1 Proud Mom
We told the story of Patricia Williams, an owner operator/badass who runs 18 McDonald's Restaurants alongside her two daughters.
One 'W', Billions of impressions, thousands of selfies & two minor car accidents.
In 100 female owned and operated restaurants across the country, we flipped the arches on packaging and uniforms.
The flipped arches were noticed around the world, gaining over 1.6 billion impressions in just 24 hours.