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CW: Sarah Uchison | AD: Emily Walton
The Mexican National Team's home away from home is without a doubt the U.S. But to make them feel at home, we discovered a way to transport the energy of playing in Mexico across the boarder for their away games.
How can other juices like Naked and Odwalla tout fruitful claims of green goodness when their labels are telling a different story? Our green juice, made from nothing but the leafiest of greens, challenged folks to #TurnItAround, our bottles and their juice habits, to get the full ingredient story and to live every moment to the fullest.
At retail, Evolution Fresh juice was stocked nutrition label out to give our ingredients the supermarket spotlight. You're going to have to close your eyes to imagine this one, the same way the stockers read our stocking directions.
The internet was enticed to #TurnItAround and post a photo as proof to win a year of green juice.
Leave it to Roy, an expert in all things burgers, to help you become a burger expert and win FREE McDonald's hamburgers for a year.
McDonald's food? Iconic. McDonald's Global Mobile App? Not so much. The goal? Make the app as iconic as the food itself.
Success? You decide.
The verdict is in! Our look was so iconic, it was picked up for use globally, gracing everything from digital to OOH.
Millennials don't need health insurance. They live in the moment. That is, until the moment lands them in the hospital without coverage. Enter the Enroll Now Or Regret It Later social campaign for Get Covered Illinois.
You're welcome millennials.
